VLCC sets the trend: Launches ‘Semi Permanent Makeup’ in India

Bhubaneswar: VLCC, a pioneer in the beauty and wellness industry, today announced the launch of the path-breaking technology of Semi-Permanent Makeup in India, the first time ever in the country. VLCC announced the roll out of a range of never before semi-permanent makeup services based on internationally renowned revolutionary makeup technology for eyebrows, eyeliners and lips that promise gorgeously arched and shaped eyebrows, those perfect lips and semi-permanent eyeliner,aimed to accentuate your natural beauty.

VLCC’s specially trained team, certified by Swiss Color, an internationally renowned brand of high quality permanent make up and microblading products and services, will be delivering these services at the VLCC centers. The services are available at bonanza prices, starting at Rs. 34,999.

Speaking on the event, Mr. Ashutosh Bhardwaj, Chief Business Officer- Wellness Services, VLCC said, “VLCC has been the flag bearer for the beauty and wellness industry in India. It is a trendsetter that has launched international brands and global services for the Indian customers. The Semi-Permanent Makeup is one of the path-breaking services aimed at offering the perfect eyebrows, lips or eyeliner to women. These services are being launched for the first time in India and are aimed to help the customers of today to get perfect contouring withfull and luscious lips, eyebrows or eyeliner, in a matter of a few hours. We understand that the customers today are looking for solutions that can give quick and visible results. They are willing to experiment with international services to enhance their beauty. We are confident that the internationally acclaimed range of Semi-Permanent Makeup services that deliver long lasting results, will be a huge hit for our customers, across age groups.”

The range of services include the extremely popular ‘3D eyebrows’ for a defined look; ‘ombre eyebrows’ for adding definition to thinning, sparse or full eyebrows; and ‘power eyebrows’ that combines hair strokes with intense color techniques to produce a more powerful brow style. For the perfect semi-permanent eyeliner, VLCC has launched 3 services- ‘the natural eyeliner’; ‘the defined eyeliner’, a beautifully shaped eyeliner with a flick at the end, to give an impression of bigger, more open and almond shaped eyes; and ‘the trendy eyeliner shadowing’, that can created and used with one or multiple colors depends on the client’s needs. The range of semi-permanent makeup for the lips launched by VLCC include ‘3D Lips’, the most popular lip treatment that gives a fresh, young and natural look to the lips; ‘Redefined Lip Contour’; and ‘Lip Amplification’ to correct asymmetrical, uneven or thin lips.