Bhubaneswar: The Indian Performing Right Society Ltd. (IPRS) in association with Dolby Laboratories and Artists Aloud is hosting the next session of the #EmpowerHERMUSIC initiative titled “Grab the Moneyball… Before it Falls!” on Wed, 8th September 2021 at 5 pm. The ongoing initiative that aims to empower women in music through knowledge and know-how will deal with another interesting subject this month for artists. The session will have eminent speakers like – Soumini Sridhara Paul, Senior Vice President of the Talent and Independent Content platform, Hungama Artist Aloud (Hungama Digital Media Ent. Pvt. Ltd.), and Heena Kriplani. Head of TuneCore, India.
With changing dynamics in the music industry, more artists are directly streaming their music online, using DIY portals, licensing their content online. Consequently, they are drifting away from the traditional mediums. Further, there are growing numbers of music distribution sites that give the artist more autonomy over their work, but are artists/creators being able to optimally monetize their creation? To answer this and much more, the session, titled ‘Grab the Moneyball…Before it Falls’ will scout the revenue-generating avenues for artists, explore the role of a music label and an aggregator in an artist’s success, and guide the artists to build themselves as a brand for visibility and maximum monetary returns.