NE

News Elementor

NE

News Elementor

What's Hot

Navratna Cool Oil launches Big B in a never seen avatar

Table of Content

No headings found

KolkataNavratna Oil, the ayurvedic therapeutic cool oil brand from the house of Emami Limited, launches Big B – Amitabh Bachchan in a never seen avatar of an ‘Acapella” singer. In a brand new music video, Big B can be seen crooning the iconic song ‘Sar jo tedachakraye’ from the film Pyaasa in an acapella style. Big B lent his baritone voice for this experimentation for the very first time in his entire illustrious career and has once again rewarded his fans with something to rejoice for.

Acapella is  group or solo singing in choral style which is without instrumental accompaniment, where the background music is usually created by beats made by the human mouth, usually one linking to the other one, like hitting the floor, then the desk, then the wall to make a beat that goes together, while actually singing the song. Meaning “in chapel style” in Italian, acapella originated from religious music composed for use in chapels – which, unlike large churches, had no organs to accompany the song.

Speaking on this occasion, Mr. Harsha V Agarwal, Director, Emami Limited, said,  “Sar Jo TeraChakraye, is one of the iconic musical hits from the movie ‘Pyaasa’that people still love to hum. The song and its portrayal of a barber offering relaxing Champihas a very natural correlation with our brand Navratna which when applied fora head massage also offers instant relaxation from stress, tension, headaches and sleeplessness.  It is almost as if the song had been written for Navratna only! We wanted to do something engaging for our consumers with this song and our brand ambassador, Mr Amitabh Bachchan. Mr Bachchan, a powerhouse of talent, is one of the most innovative & experimental artist even at this age.  We are very happy that he agreed to don this new hat of an acapella singer for our brand Navratna that has every potential to make you feel relaxed and stress-free. ”

Incidentally, the same song in a winning combination of Navratna and Mr Bachchan as ‘Rahaat Raja’ created quite a stir last year in a TVC.

Mr. Nitesh Tiwari, the film’s director added, “The music format of acapella is growing in popularity among the young music lovers of today. We found that the rhythm of Acapella style of singing has a very direct correlation with the rhythmic sounds and actions created by barbers while giving relaxing Champis to their clients. Mr. Amitabh Bachchan, the brand ambassador, also got instantly enthusiastic on learning about this idea and promptly agreed to lend his voice to this experimentation. It has been a wonderful experience for all of us and we have released the music digitally to connect better with today’s consumers who are digitally active and also love Bollywood music.”

-ByOdishaAge

newodishaage

defigosolutions@gmail.com https://odishaage.com

Leave a Reply

Your email address will not be published. Required fields are marked *

Recent News

Trending News

Editor's Picks

Salesforce and Sister Nivedita University Announce First-of-its-Kind Academia-Industry Collaboration in Eastern India

Empowering 1,000 Students Annually with Future-Ready CRM and AI Skills Industry-Academia Collaboration to Bridge the Digital Skills Gap and Shape Next-Gen Tech Talent Kolkata: Salesforce, the #1 AI CRM[1], today announced a strategic collaboration with Sister Nivedita University (SNU) to launch state-of-the-art Salesforce Lab on campus, aimed at delivering CRM and AI skills to students...

OTV Group Launches ‘Iktan’ to Celebrate Indian Handloom Heritage on Niladribije

Bhubaneswar:On the auspicious occasion of Niladribije, the OTV Television Group has officially launched ‘Ikatan’, a new handloom saree initiative aimed at reviving and promoting India’s rich textile traditions. The inauguration marks a significant step towards preserving the country’s cultural heritage, with a special focus on Odisha’s iconic Ikkat handloom art. According to the organizers, Ikatan...

BHISHM Cubes – A Revolutionary Indian Innovation to Save Lives at Disaster Sites

Technology Meets Compassion in the Golden Hour of Emergency Care AIIMS Bhubaneswar provided 3 sets of BHISHM cubes, demonstrated to the Doctors and health officials ·        Each BHISHM Cube comprises of 338 items ·        One set of BHISHM cubes can cater to about 200 victims at the disaster site Bhubaneswar: In a remarkable stride towards strengthening disaster...

Bhajanlal Commercial Pvt. Ltd. Ushers in the Future of Foldables with Samsung Galaxy Z Fold7 & Flip7 Series

Kolkata: In yet another defining moment for India’s premium retail sector, Bhajanlal Commercial Pvt. Ltd., Eastern India’s undisputed leader in consumer electronics, launched the cutting-edge Samsung Galaxy Z Fold7 and Flip7 Series across its flagship showrooms with in-store availability. A Legacy of Vision, Built on Trust: The Bhajanlal Story Founded in 1995, Bhajanlal Commercial Pvt. Ltd. has grown from a single electronics...

Stop Comparing, Start Growing: A Message for the Youth

Bhubaneswar: In today’s fast-paced and hyper-competitive world, many children and young people find themselves constantly comparing their lives, talents, and achievements with those of their peers. This culture of comparison has become not just common, but fashionable fueled by social media, academic competition, and societal expectations. As a result, the younger generation often struggles with...

NE

News Elementor

Lorem Ipsum is simply dummy text of the printing and typesetting industry.

Popular Categories

Must Read

©2024- All Right Reserved. Designed and Developed by  Blaze Themes