Indian Entertainment Industry & Facebook join forces for mega ‘I FOR INDIA’ concert

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Mumbai : The Indian entertainment industry has come together for a home-to-home fundraiser concert, I For India, in partnership with Facebook and Give India. 100% proceeds from the fundraiser concert will go to the India COVID Response Fund managed by GiveIndia. Associated  with over 100 NGOs, Give India is working on-ground to support the required interventions with prevention, healthcare infrastructure, livelihood support and essentials for people who have been affected by the pandemic and are in need. Aside from offline donations, people in many countries will also have an option to donate using the Facebook Fundraisers tool.

The vision for the concert by leaders from the entertainment industry is three-pronged: to entertain those locked down in their homes. To pay tribute to those who are working on the frontlines. And to raise funds for those who have no work and no home and do not know where their next meal is coming from.

The four-hour long concert will be live globally on Facebook (www.facebook.com/Facebookindiapp) on Sunday, 3rd May 2020 at 7:30pm IST and will feature performances and personal messages from 85+ Indian and global stars.

I for India’s Fundraiser is already active on Facebook and people can donate on https://fb.me/IforIndiafundraiser. People will also be able to make a donation via the donate button next to the video while watching the concert.

Atul Satija, CEO, GiveIndia, said: “The I For India fundraiser concert, backed by a fabulous line up of stars, really feels like a nation coming together – though we are isolated, we are united in our efforts to win this battle against COVID-19. We have already received tremendous support for our missions to provide humanitarian aid to those most affected by this crisis, particularly migrant workers and daily wagers. But with the concert going live on the world’s largest social media platform, it will help reach the millions of people who want to contribute to this war-like effort. We are extremely grateful to the organisers for putting their trust in us as the donations partner.”

Manish Chopra,  Director and Head of Partnerships, Facebook India, said, “ We recently launched Facebook Fundraisers, that allow people to leverage the full scale and power of the platform, and their passion, to direct resources to initiatives that can protect and save lives. We’re grateful to the entertainment industry for coming together for the I for India Concert, that will benefit NGOs and charities that are right now  working to provide food, shelter and healthcare to those who need it the most

The event is produced by Fountainhead MKTG. V G Jairam, Co-Founder, Fountainhead MKTG said “It is a matter of great pride for us at Fountainhead MKTG to work with the world’s largest film industry, the world’s largest social network and India’s biggest giving platform to pioneer an entertainment-with-purpose format that is India’s biggest home-to-home concert featuring over 85 large global celebrities across genres. This show has been produced in a record two weeks. We hope everyone enjoys the show and donates wholeheartedly. We are all, truly, in this together.”

-Odisha Age