IFFCO and Bank of Baroda launches co-branded debit card for farmers

Bhubaneswar: IFFCO, the world’s largest fertiliser cooperative, in collaboration with Bank of Baroda launched its co-branded debit card for farmers at a card distribution ceremony organized at their corporate office in New Delhi. IFFCO and Bank of Baroda had signed an MoU in February, 2017 to create co-branded debit cards for farmers. This is aimed at enabling them to buy agri-inputs through a convenient cashless transaction mechanism, thus providing further thrust to PM Narendra Modi’s Digital India programme. The IFFCO-BOB co-branded debit cards were distributed to 51 farmers from Meerut district by Mr. R.P Singh, Director (HR &Legal), IFFCO and Mr. P.S. Jayakumar, Managing Director, Bank of Baroda at the ceremony.

Speaking on the occasion Mr. R.P Singh urged the farmers to sign up for this card to avail the benefit of 30 days interest free purchases and also to adopt cashless transactions in an increasingly digitised world. He said that farmers can conveniently buy high quality bio-fertilsers, water soluble fertilisers, agrochemicals, micro-nutrients, seeds and other agri-inputs through this card at the right cost.

Mr. P.S. Jayakumar, Managing Director, Bank of Baroda also addressed the gathering and assured the farmers of extending every possible assistance in helping them to understand the various cashless payment mechanisms.

Any farmer who has been making purchases from IFFCO’s farmer service centres, cooperatives, E-bazar stores, IFFDC outletscan sign-up for this card after receiving their respective permission.  Under this scheme, a bank account with Bank of Baroda would be opened at the respective store after the farmer deposits Rs.100 and provides his Aadhar card. The farmer will then be issued a co-branded debit card which can be used to make agri-input purchases of upto Rs.2500/- without making any interest payments for a month.Two lakh co-branded debit cards will be issued initially to the farmers in the states of Uttar Pradesh, Bihar, Rajasthan and Madhya Pradesh. Subsequently, more cards will be issued across rest of India. These co-branded debit cards will be exclusively used for the purchase of IFFCO products only.