Bhubaneswar: Our country India is extremely vast and big interns of population and varieties of audiences as well as topics of interest, so the competition at a generic level does not actually applies to the content creators in today’s time as compared to the other western countries like America. In India the content creators have to be one step ahead of the audience not ten step ahead of the audience like any other western countries. Because most of the Indian population got the budget friendly internet access only after 2016-17 with the arrival of Jio.

The revolution of both content creation and the audience went up side by side. During that period of time the younger generation got a sudden exposure through this budget friendly internet. Their parents might not had a television at home at that time. There was a sudden transition from a generation who probably was depending upon newspapers to understand the world into a generation who had a same kind of access to information as a young kid in New York. It became a very peculiar reality of our country. Back in the time it was a scenario of every body sitting together and watching tv. So the content had to be as per the taste of a family.

Content creation is primarily a business which is heavily attached to public scrutiny in this over usage and digital dependable era. Not only the youth but people across age groups are using social media, YouTube , digital news media etc. The trolling , hatred and negative comments can take a toll on someone’s mental health if it is not handled in a healthy manner.

Content creation has at some level has become very superficial when it comes to reels and shorts. But when one talks about serious topic or subject oriented , deep content creation, it can be really a very fascinating experience in terms of  learning , and gaining an in-depth knowledge about various areas that one goes on to explore through creating a story, interviews, talking to different people or visiting different places. Again it is a big advantage in India that it is a country of varieties, versatilities, and newness.

It is agreeable that different people have different approach and ways to accumulate or create their piece of creation. The young generation content creations has evolved to such an extent that the deep researching techniques, reading, amalgamation of a professional and personal aspects of one’s lifestyle, personality plays a crucial part while showcasing a fabulous piece of content.

For a great content creator it is a major requirement that one should be a good observer and listener. It helps to draw the attention and generate curiosity to ask questions, explore within and bring out the best stuff. Today’s content has to be niche and keeping the mass in mind, the need of the audience. Amongst the audience there is hierarchy. The audience who have quit watching television and live a hurried life want learn things in a quicker or easy way. They have turned to youtube and social media. So the content creation needs to be more of self actualization so that the audience will be able to connect with it more.