Bhubaneswar : Shoppers Stop, India’s leading fashion and beauty destination has taken Lipstick Day a notch higher this year with the launch of its new innovative campaign, My Magic Stick! Starting from 26th to 29th July 2021, the brand will be celebrating the empowering nuances of a lipstick. Lipstick is one of the most used beauty products and is the easiest way to change your look from, “office look” to “party look”. Lipstick weaves magic with its multi-purpose function as a blush, eye shadow, eyeliner, under eye-concealer, and a lot more. It is no more just a stick for the lips; it is a sassy and inspiring tool. One can curate different makeup looks and flaunt their creativity with a lipstick. With its new campaign, the brand is taking a fresh approach on diverse role of a lipstick especially in the current situation where masks are a norm. Reputed brands such as MAC, Bobbi Brown, Loreal, Maybelline, Lakme among others shall host exciting deals and offers.
For this campaign, the brand has roped in 20 influencers who will showcase numerous applications of a lipstick. These influencers will also host micro-shops featuring 12-14 of their favorite products from partner brands and encourage customers to shop!