Mumbai: Freshpik, a first-of-its-kind experiential gourmet food superstore from Reliance Retail, has launched its maiden store at Jio World Drive in Bandra-Kurla Complex, Mumbai. With the launch of Freshpik, Reliance Retail forays into Ultra-Premium grocery segment in India. Designed keeping in mind the refined tastes and delicate aesthetic sensibilities of food connoisseurs and well-travelled gourmands, the Freshpik store offers a melange of the finest food products and beverages sourced from select local and international destinations, presented through a bevy of immersive shopping concepts that make shopping fun, satisfying and pleasurable.
The range of food items offered at Freshpik include staples; freshly picked fruits and vegetables – with specially curated exotic and organic varieties and live microgreens; essential ingredients for international cuisines such as Italian, Thai, Japanese, Korean; a rich selection of finest breads, artisanal cheese, ice creams, frozen desserts and chocolates from local and international producers; and handcrafted delicacies including muffins, cakes, cookies and pastries with keto-friendly, gluten, vegan, high-protein options. The ‘Good for You’ range of premium and healthy food products caters to the diverse dietary preferences of the health-conscious customers. Apart from this, customers can also choose from exotic varieties of tea and coffee; a wide range of personal care products, including premium ayurvedic and natural products; a host of kitchen accessories like cooking ware, serveware, and bespoke and ready-to-pick gifting options.
A distinctive aspect of Freshpik is its immersive shopping concepts – created by integrating digital and physical themes – that elevate the experience of shopping to a whole new plane.
For instance, the wine store has a stocking of globally renowned wines, and also inbuilt tasting room where customers can try wines and beers of their choice, and even engage in appreciation and education sessions. The young ones can get a customised 3D printing done on chocolates at the Cadbury Purple room; or indulge themselves at the cheese sauce counter or the live salad and sandwiches counter.
“If good food is your thing, Freshpik is a paradise. It’s a playground to delight all our senses, touch, see, smell, hear, taste, enjoy. Come with your own wish-list of food. I promise, the discoveries will surprise you. Freshpik is a food experience, not just a store” said Damodar Mall, CEO Grocery Retail, Reliance Retail.