Mumbai: Focusing on the little things that make a big difference, BPL has launched an innovative range of thoughtfully-designed consumer electronics aimed at making even the most discerning customers happy.
BPL’s new proposition, “Happy little things,” was inspired by a unique customer insight about how it’s the little things that make the biggest difference. And this reflects in its latest offering of innovative consumer electronics.
Customers can now choose from a wide range of BPL ACs with powerful 5ighttech filtration. Also on the offer are anti-bacterial & anti-dust decorative fans, refrigerators with NaturaFresh technology, new range of 4K Android Smart TVs that come with an Edge-to-Edge display and gives the viewer a crystal-clear, bezel-free viewing experience and a wide range of washing machines that use up to 30% less water without compromising on the wash quality.
Audiophiles are in for a treat with BPL’s range of audio devices with extra-long-hours playing capacity. Apart from this, there is a wide range of small kitchen- & home-appliances, and personal care electronics to choose from.
BPL products are marketed in India exclusively by Reliance Retail. BPL is a registered trademark of BPL Limited and is used under license by Reliance Retail Limited. BPL has a wide network of service touch-points, covering most pin-codes in India. The company also has a strong team of certified engineers to provide high-quality product support to customers.
BPL’s products are available across the country through a wide network of local electronic stores, large format stores & modern retail outlets. Customers can shop for the desired product/s by visiting the nearest store and/or on the websites of leading retailers. Special finance offers are available from Bajaj, IDFC, HDFC, and Pine Labs.