Mumbai : AU Small Finance Bank, India’s Largest SFB has unveiled a mega Brand Campaign, aptly titled ‘BADLAAV Humse Hai’. This is the first integrated marketing communication campaign from AU Bank since its inception – a creative endeavor that will showcase the bank’s passion for innovation.

Also at the event, heralding the arrival of ‘nextgen’ banking, AU Small Finance Bank launched its avant-garde digital banking platform AU 0101 to enable its customers avail a full suite of banking services digitally, including face-to-face interaction with a banker over a video call. Alongside, the Bank unveiled its range of Credit Cards in four variants – Altura, Altura Plus, Vetta and Zenith to serve the entire spectrum of customers.

The genesis of the new Brand Campaign comes from AU’s flourishing banking business conducted through 750+ banking touchpoints spread across 15 states and 2 Union Territories.

To make the campaign more impactful and bring a universal appeal, AU has roped in two of the most accomplished actors on Indian cinema, Aamir Khan and Kiara Advani. One of Indian film industry’s most influential personalities, “Mr. Perfectionist” Aamir Khan will energize this multi-media campaign. Actress Kiara Advani will also be seen championing the motto of ‘Badlaav’ in the campaign, to be shown across TV channels in the initial phase.

Sanjay Agarwal, MD & CEO, AU Small Finance Bank, says, “AU was founded two and a half decades ago for the purpose of taking formal financing to the unbanked and in the last four years as a bank we have successfully expanded both our range of services and our geographical reach. Our success is a result of our innovations across the banking spectrum. We take utmost pride in doing things ‘differently’ to the delight of our customers and with the launch of AU 0101, our digital bank, we will work towards ushering in Badlaav in banking.”

Commenting on the association, Aamir Khan said, “When I met Sanjay and his team from AU Bank, their sincere and single-minded focus on making banking simpler for the average Indian really impressed me. They have been fearless in challenging the norm for providing better service. This spirit really resonated with me. Our philosophies match and I am looking forward to work with Sanjay and his team.”

Speaking on the occasion, Kiara Advani said, “I am a firm believer of the fact that ‘Change is the only constant’. Living in an ever-evolving society, I strongly feel we need to adapt to the changes around us. I am very impressed by the success of AU in such a short span., a remarkable journey with many landmark achievements so far.”

-Odisha Age