Bhubaneswar : Samsonite has announced the launch of Magnum Eco- a durable, lightweight luggage collection that harnesses the innovative advancements of recycled material Recyclex™ in India. The Magnum Eco range help reduce carbon footprint while ensuring high performance and durability. The launch represents a significant innovation advance for the luggage sector and advances Samsonite’s efforts to become the most environmentally conscious manufacturer of travel and lifestyle goods.
The strength, lightness, and impact resistance of the Magnum Eco bags set them apart while they contribute to earth restoration. The entire Magnum Eco collection uses the recycled material technology Recyclex™. The collection is the result of extensive research and was produced in novel ways; the outside shell is made of recycled polypropylene (PP), while the interior fabric is made of PET bottles.
483 yoghurt cups and 14 plastic bottles worth of recycled plastic trash are used to a create Large Magnum Eco luggage.
Designed to stand up to the uncompromising reliability built into Samsonite’s DNA, the Magnum Eco collection does not compromise on quality or strength. In addition to this durability, Magnum Eco suitcases are designed to be long-lasting, ensuring that they avoid landfills for as long as possible.
The Magnum Eco range collection is the result of several years of research and development and close collaboration with SUEZ Recycling and Recovery and LyondellBasell.
Commenting on the launch Mr. Jai Krishnan – Chief Executive Officer- India at Samsonite South Asia Pvt Ltd. said, “Sustainability is built into our 112-year heritage. While products like Magnum Eco, our new range of hard-side cases made with recycled materials is a recent innovation, we have always used resources respectfully. We have always been focused on making durable, long-lasting, high-quality products and promoting product repairability as an alternative to disposal and replacement”.