Bhubaneswar: Bharti Airtel (“Airtel”), India’s premier communications solutions provider, today took a giant leap towards democratizing and growing the Digital Entertainment ecosystem in India with the launch of its new video streaming service – Airtel Xstream Premium. Airtel Xstream Premium launch, unlocks the exciting world of Video Streaming entertainment, for India’s growing tribe of digitally connected customers, with its latest launch addressing just what they wanted.
Firstly, it aggregates content from 15 Indian and global video OTT’s in one app. Customers will get access to one of the largest catalogue of over 10,500 movies & shows plus LIVE channels from SonyLIV, ErosNow, Lionsgate Play, Hoichoi, ManoramaMax, Shemaroo, Ultra, HungamaPlay, EPICon, Docubay, DivoTV, Klikk, Nammaflix, Dollywood, Shorts TVon Airtel Xstream Premium. Secondly, it offers a great experience with a single app, single subscription, single sign-in, unified content search and AI driven personalized curation for each user. Users can access Airtel Xstream Premium across Mobiles, Tablets, Laptops through the app or web and on the TV through the Xstream set-top-box. All of this content is available exclusively to Airtel customers at an attractive price of just Rs. 149*per month.
Commenting on the launch Adarsh Nair, CEO – Airtel Digital said: “Airtel Xstream Premium is a game changing innovation to democratize OTT content in India by solving the key challenges of content discovery, affordability and distribution. As a unified digital platform, it’s a win-win proposition for customers and OTT players alike as we begin an exciting journey to make digital entertainment mainstream in India.”
Manish Aggarwal, Head – Growth and Monetization, SonyLIV, said:“We are thrilled to join forces with Airtel Xstream to accelerate India’s video OTT ecosystem. Our partnership with Airtel Xstream will bring premium content – from Originals, Movies, Sports and Sony India network content in all the leading languages and top shows from Hollywood to over 340M Airtel customers.”
Soumya Mukherjee, VP – Revenue and Strategy, Hoichoi,said: “Airtel, being one of the most widely used network, with a similar aim of serving people from all corners of the country, makes this partnership a truly dynamic one. This will enable Hoichoi to penetrate deeper into the Tier – II and Tier – III cities as this collaboration will provide the Airtel users with a Hoichoi subscription bundled with an attractive Airtel recharge pack.”
Ali Hussein, Chief Executive Officer, Eros Now, said: “This symbiotic partnership with Airtel Xstream will further accelerate Eros Now’s adoption in India and allow an even larger number of video users to access our popular and engaging content. I am confident that consumers will enjoy the experience of accessing the best of entertainment and internet on a single platform.”